Here's the Q&A from the recent Packaged Goods screening at the TIFF Lightbox featuring myself and Scott Mackenzie of Radke.
 "This exciting new series surveys some of the most innovative music videos, short films and TV spots from around the world, revealing the richness and invention of this often overlooked sphere of filmmaking. ... Special guests include independent director A.J. Bond and Scott Mackenzie, executive producer of Toronto-based commercial production house Radke, who will discuss the ups and downs on the road to directorial success."
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